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Ideas for teams who answer customers

Guides, comparisons and product news on omnichannel support, AI agents and cloud telephony.

Contact Center

What is case management in a contact center

A case is the record of one interaction: an ID, a queue, an assignee, timings, an outcome and the conversation itself. What that record has to contain, why there are seven timings on it, and five questions that tell you whether yours works.

Zin · Aug 26, 2026 · 10 min read
Contact Center

How to measure CSAT when almost nobody answers the survey

A CSAT score built on the few customers who rate is a score of the people who felt strongly. What AI scoring every closed conversation changes, what it genuinely cannot tell you, and how to run both without fooling yourself.

Zin · Aug 26, 2026 · 8 min read
Contact Center

How to set contact center SLA targets that survive a bad week

Most contact center SLAs are inherited from a telephony convention, applied to channels it was never written for, and measured on a denominator that excludes the customers who gave up. A method for setting your own instead.

Zin · Aug 26, 2026 · 9 min read
Contact Center

What breaks when a contact center passes 200 agents

Four things fail as a contact center scales past a couple of hundred seats, and none of them is throughput. The licence model, the routing model, supervision and the reporting all stop working at roughly the same point.

Zin · Aug 21, 2026 · 9 min read
Contact Center

The contact center software RFP checklist

The requirements an enterprise CX team should put in a contact center RFP, grouped by section, including the questions vendors would rather you did not ask about pricing at scale, recording retention and deployment.

Zin · Aug 21, 2026 · 10 min read
Contact Center

The best contact center software in Southeast Asia

A comparison of seven contact center platforms for teams operating in Southeast Asia, on the things that actually decide it here: the channel mix, per seat against per resolution cost, local numbers, and whether voice and chat share one clock.

Zin · Aug 21, 2026 · 11 min read
Success Story

How Ace Drive runs a WhatsApp concierge, and reaches back before you ask

Three in four Ace Drive conversations happen on WhatsApp, answered in about two and a half minutes, with a third of all conversations going the other way as confirmations, reminders and follow-ups.

Zin · Aug 19, 2026 · 4 min read
Success Story

How DALI puts every weekly deal on Viber, and gets replies back

DALI reaches Filipino shoppers with weekly promos, new store news and restock alerts on Viber for Business, from a verified sender, with every reply landing in the same klink.cloud inbox.

Zin · Aug 19, 2026 · 4 min read
Success Story

How TN Nursery turns abandoned carts into recovered sales with Kai

Kai calls TN Nursery shoppers the moment a Shopify cart is abandoned, converting half the calls it connects, and handles 94% of support conversations across chat and email on its own.

Zin · Aug 18, 2026 · 5 min read
Success Story

How Yindii runs support across three markets from one desk

Yindii supports food heroes in Singapore, Thailand and Hong Kong from one workspace, on in-app chat, LINE and WhatsApp, resolving in about ten minutes with 88% satisfaction.

Zin · Aug 18, 2026 · 5 min read
Success Story

How One Wallet launched support in three languages, without a call center

One Wallet went live with six channels and three languages in one inbox, so a lean team supports travelers across Thailand in English, Russian and Thai with no call center behind it.

Zin · Aug 18, 2026 · 5 min read
Success Story

How SomBank turned WhatsApp into a real contact center

Eight in ten of SomBank customers reach the bank on WhatsApp. On klink.cloud that traffic has queues, routing, tiered SLAs and a 16 second median first response.

Zin · Aug 17, 2026 · 5 min read
Success Story

How A Bank answers every customer in seconds, in two languages

A Bank unified phone, Facebook, Messenger and email into one bilingual contact center, with a median first response of 13 seconds and 99% of rated conversations ending satisfied.

Zin · Aug 17, 2026 · 5 min read
Success Story

How Credit+ built customer trust in three languages on one platform

Credit+ unified WhatsApp, Instagram, Facebook, TikTok, live chat and email into one AI-assisted inbox serving Darija, French and English, with sentiment scored on every conversation.

Zin · Aug 17, 2026 · 5 min read
Success Story

How TrueVisions NOW answers live sport fans in seconds with Kai

Kai resolves 67% of live chats on peak days for TrueVisions NOW, cutting first response from hours to under two minutes and turning support into a 24/7 conversion channel.

Zin · Aug 17, 2026 · 6 min read
Success Story

How Ooredoo Business built a recurring customer experience business on klink.cloud

How Ooredoo Business turned connectivity accounts into a recurring customer experience business with klink.cloud, growing revenue per account 3x.

Zin · Aug 17, 2026 · 6 min read
Technology

Instagram AI Agent

Explore how Instagram's AI agents are revolutionizing customer interactions, enhancing engagement, and optimizing business operations.

Zin · Jul 30, 2026 · 1 min read
Technology

How AI Agents Improve Post-Purchase Customer Experience

AI agents automate order tracking, returns, and proactive updates across channels to speed resolutions and boost post-purchase satisfaction.

Zin · Jul 29, 2026 · 1 min read

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